Discover how frequently individuals engage with your QR Code campaigns. Evaluate which campaigns yield the best results, identify peak engagement times, and analyze the origins of the scans.
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Generating a QR Code is just the beginning of your marketing journey.
The next step is to evaluate how your QR Code campaigns have performed.
To achieve this, you'll need to use a trackable QR Code.
This will help you assess the impact of your QR Code campaigns and make informed decisions based on data.
If you haven’t yet explored QR Code analytics or created a QR Code for tracking metrics, this guide is for you.
We will explore the various types of data you can collect with QR Codes and how this information can refine your QR Code campaigns and enhance your ROI.
Continue reading to learn more!
Trackable QR Codes gather data on how and when QR Codes are scanned. This information helps in evaluating the success of marketing campaigns, understanding user behavior, and refining future strategies.
However, not all QR Codes are equipped with tracking capabilities.
While both static and dynamic QR Codes can store information, only dynamic QR Codes offer tracking functionality.
Static QR Codes, as implied by their name, cannot be modified once created. Their information is fixed and embedded directly into their design.
Each scan of a static QR Code leads to the same content without the ability to update the destination or gather user metrics.
This rigidity is why static QR Codes lack tracking capabilities.
They are suitable for straightforward uses such as sharing a website URL but lack the advanced tracking features of dynamic QR Codes.
Dynamic QR Codes do not have data embedded directly into them.
Instead, they contain a short redirect URL that guides users to their destination. This link can be updated or edited at any time.
This adaptability is what enables dynamic QR Codes to be trackable.
Dynamic QR Codes allow backend modifications of the destination URL, enabling tracking of scan metrics such as the number of scans, unique visitors, and even the locations of scans.
This data provides essential insights into user interactions with your QR Code campaign, helping you enhance your marketing strategies.
