Maximize networking and marketing opportunities by engaging with your clients through a digital business card. In this article, learn why you should go digital with your law firm’s business cards.
Gone are the days when law firms relied only on traditional and word-of-mouth marketing channels
to grow their businesses.
According to a Thomson Reuters report, 84% of surveyed firms increased investments in technology due
to the impact of COVID-19. These investments included software to manage their firms, virtual
meeting tools, cloud storage, and online payment platforms.
The result? About 68% of the adopters reported they were more prepared to handle future disruptions
and deliver better client experiences.
However, there is another important tool that needs a complete digital overhaul.
It’s the traditional business card—one of the most popular networking tools.
Why, you ask?
A business card usually acts as the first mode of interaction between a client and a lawyer. But,
traditional business cards come with a laundry list of limitations that prevent law firms from
maximizing networking and marketing opportunities.
Let’s learn more.
1. Traditional vs. Digital business cards
2. How law firms can effectively leverage digital business cards
3. Digital business card templates for law firms and attorneys
4. Best digital business card solution for law firms
5. Frequently asked questions
To dig deeper, here’s why digital business cards should be the preferred networking tool for
attorneys and law firms:
1. This update happens at the backend—on your digital business card generator’s dashboard—and the
changes reflect in real-time when the QR Code is scanned. This capability makes digital business
cards the most cost-effective and eco-friendly business card option.
2. Through a traditional business card, you can only share basic contact information due to the
limited space on a card. But with a QR Code on business cards, you can share multimedia
content—URL, location, video, landing page, and much more.
3. Another benefit of adding a dynamic QR Code to a business card is that you get card
engagement metrics. This data includes the total/unique number of card scans, most and least
popular cards, card scans by location, time of the day, city, and devices used.
Here are a few ways in which your law firm can leverage digital business cards to capture,
nurture, and convert more clients:
Opting for an easy-to-use, scalable, and secure digital business card solution is of utmost
importance for law firms. Here is a list of the best digital business card makers available
today:
When you look at security and bulk creation capabilities, NFCCARD’s digital business card
generator easily trumps the competition.
If you want to learn more, you can also check out our guide on choosing the best digital
business card maker for your law firm.
Absolutely. Business cards are still an important part of a law firm’s marketing strategy. Taking a step further, the shift from traditional business cards to digital ones can help law firms network in a fast, convenient, and sustainable way.
You can get started with NFCCARD’s digital business cards at just $5 a month. There is also an option to go all the way up to $99 a month, depending on your business requirements. NFCCARD also offers a custom Business+ plan for law firms with hundreds/thousands of attorneys.
